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Demonstrated success driving growth in targeted markets through the creation and implementation of new business development programs that integrate multi-faceted: print, direct mail and web marketing.
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Developing positioning and marketing strategies for vertical markets with turn-key deliverables for sales generation.
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Designing compelling marketing campaigns, promotional programs and sales tools, with supporting: print, web-based collateral, webinars and training videos.
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". . . Candice is a polished professional who is talented, energetic and results-oriented. Her enthusiasm is contagious and her capabilities in developing and executing integrated sales and marketing strategies to help drive business growth makes her an asset to any business. In a word - prolific." - Ellis Galimidi, President, Allegra Print & Imaging, Lawrenceville NJ
................................................................................................................................................................................... Candice Huddy has a successful track record spanning 20 years in the roles of a Vice-President of Marketing, Marketing Strategist and Branding Specialist, Creative Director, Author and New Business Development Consultant to Fortune 1000 companies. Most recently, Candice lead Shore Construction and Design, Inc. the in-house creative agency for JMFS, Inc. a national franchise system from 2009-2011. In addition to creating the agency’s initial infrastructure, she oversaw all agency business operations, developed the franchise’s corporate marketing strategy, implemented regional marketing budgets and programs, oversaw new store openings and managed the creative services department, to provide excellent regional and local store marketing support to almost 500 franchisees nationwide. She spear headed the franchise’s first “Franchisee Web Portal”, integrating calendars, content and an online ordering system. She also developed national and local store marketing strategies, customizable advertising materials and grass roots marketing templates to drive local store product sales while improving corporate brand consistency nationwide. During her 20 year career Candice’s varied roles on both the client and agency side has afforded her the: competitive insight, creative problem solving, business acumen and hands-on production experience in all areas of media to lend to her executive level leadership. Candice began her career while still a student, in the Monmouth University Publications Department. She worked to enhance her extensive expertise in Broadcast Radio, TV Production and Journalism, with Copywriting, Graphic Design and Print Publications. Her passion of hands-on learning quickly drove through the ranks to attain progressively more responsible roles throughout her career, from: Graphic Designer to Web Developer, Creative Director to Branding Specialist to Vice President of Marketing. In 2000, Candice formed her own strategic marketing and sales training consultancy business. Using expertise in consumer relationship building and one-to-one marketing to guide internal marketing and sales teams: reach new customers, increase sales, drive new business, and develop the correct business channels. She maintains a proven track record of improving the bottom lines of businesses of all sizes, through her ability to guide business owners in identifying growth opportunities in horizontal markets and develop technology solutions that deliver turn-key, vertical marketing applications that guide internal sales and marketing teams to surpass client retention efforts and new business development goals. Candice is an author and creator of copyrighted marketing publications that provide small business owners, private practice physicians and start-up companies the same ability to accurately assess their growth opportunities, improve their communication skills and develop strategies that market their business more effectively through all media channels. She has received multiple accolades over her career including: The Break the Surface Award, Woman of Distinction Award and Finalist for Pepsi Refresh Everything. Candice has served on several boards and committees, as a corporate representative dedicating time and service to charitable organizations including: The Boys and Girls Club, The YMCA, Girl Scouts Organization, Monmouth Park Charities and The Monmouth University: Scholarship Ball, Library Association and Business Leaders. Candice is a graduate with honors from Monmouth University in 1994 with a Bachelor of Arts in Mass Communications and currently resides in Sea Girt, New Jersey. ................................................................................................................................................................................... ................................................................................................................................................................................... CREATIVE
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